BRANDING
DDN Storage: SC18
The Supercomputing Conference is one of the largest conferences for high-performance computing, networking, storage and analysis with over 10,000+ people in attendance. For DDN Storage, this is the most important conference of the year for attracting new customers to our business.
As the designer in charge of creating the booth graphics for production, below is a sample of my process from initial concept to final display for DDN’s SC18 booth and our western-themed giveaways and party invite.
Because of the joint success of DDN’s messaging and after party, DDN was able to bring in many new customers into its ever-growing portfolio of data storage success stories.
Splinter Cell: Blacklist Branding Concepts
Ubisoft approached Hamagami & Carroll to create new, yet thematically-familiar branding identities, keyart and packaging concepts for the newest entry in Tom Clancy’s recognizable Splinter Cell series.
At the time, three other designers and I contributed to the project by incorporating Splinter Cell’s iconic visual style and intense thematic elements into our branding concepts.
For my concepts, I took a more action movie approach for my concepts (though the game highlights more stealth style of gameplay) to convey the exciting and thrilling nature of the modern military setting. I combined sharp typography with close-up cropping of key art to create a branding concept that would appeal to both fans of stealth and action-heavy games.
